The follow-up to 2017’s Blue Chips 7000, White Bronco features production from Bronson’s longtime collaborator Party Supplies, as well as contributions from Knxwledge and Daringer. On White Bronco, Bronson reckons with success, throwing himself into his art and fine-tuning his sharp lyrics. ![]() ![]() ![]() Produced by Daringer and The Special Victims Unit, “White Bronco” is the lead single from White Bronco , Action Bronson’s upcoming album, due later this fall. Beginning with a black-and-white close up of Bronson lighting his blunt, the video progresses into hallucinatory territory, as Bronson’s face becomes a canvas, as natural and kaleidoscopic images, from a snake’s eye to bright flowers to a burning building, reflect on his visage. In “ White Bronco,” his latest video, Queens-born emcee Action Bronson gives the the visual treatment to his creative process. “ Action has emerged as an absolute force in hip-hop, a man whose presence extends far beyond the mic.” – DJ BoothĪ true artist inhales his surroundings, filters them through his mind, and exhales with a unique creative work. “ (Bronson’s) music is not only a blast, but undeniably distinctive.” – Pitchfork Rogers in an XXXL Carhartt T-shirt and Adidas shower slides, blunt dangling from his lips” – The New York Times Video: Action Bronson – “White Bronco” The Rapper Transforms to Match His Surroundings in the Clip for the Spectral Title Cut from His Upcoming Album
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